2019 ACSA MidState Conference

Effective Crisis Communications
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Now, more than ever, school districts are faced with the possibility of criticism and demands when an incident escapes the school campus and captures the attention of the community, news media, and social media. A slow or fragmented response could lead to misinformation and misunderstanding that causes parents to panic, students to be too afraid to attend school, and staff confused about the next steps or what they can say about what happened. Join Lozano Smith, to discuss the do’s and don’ts, strategies and best practices for how to effectively communicate with the public, parents, staff, and students during a crisis. Whether it is a school shooting threat, employee misconduct, or a student suicide, this session will give you the tools and framework to proactively prepare for the next controversy with confidence.

This event is reserved for school district or public agency employees only. Please contact Client Services for more information.

Event Info:

  • March 9th, 2019
  • 10:45am - 11:45am
  • Embassy Suites by Hilton
    SLO Room Center
  • 333 Madonna Road
    San Luis Obispo, California 93405
  • Conference

Location